INTRO PROFIT market DATA TIMELINE

 
 
 
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COMPARATIVE ADVANTAGE

Leverage the unique mobile nature to saturate all corners of the ‘hood.

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DELIVERY

Radius will be predetermined and fixed to a specific neighborhood. Third party delivery service is always-on and remains static, independent of the daily truck location. This delivery market is the constant and is the financial bridge from market proving to brick & mortar launch.

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pickup

Takeout will be available independent to third party delivery service out of the truck. Location will be dynamic and increased exposure will raise customer adhesion to both ordering modes. Through tracking the location of the truck, customers will plug into larger brand platforms like email lists and social feeds.

 
 

NEIGHBORHOOD SATURATION

Meet the Miami customer wherever they may be.

  • Truck location will be dynamic and announced with a weekly schedule blast.

  • Evergreen site database will be maintained and constantly updated to add some excitement to each week.

  • Location selection will be designed balance different neighborhood features: Live, Work & Play

  • Delivery service will be marketed on truck to capture repeat guests even with dynamic pickup placement.

  • Site Leader will scout new sites and constant delivery revenue allows for some risk-taking in site selection.

  • Corporate Support will build weekly schedule and activate UberEats pickup location daily

 
 

SITE DATABASE

Leave no neighborhood landmark left untagged.

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LIVE

Sites that exist in residential areas of the neighborhood. Parks, trail-heads, farmer’s markets, light retail. Meet neighborhood customers where they rest & unwind.

 
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WORK

Sites where daytime traffic is high and people seek a quick escape from the grind. Office parks, medical centers, schools & collaborative workspaces.

 
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PLAY

Sites where people congregate after-hours. Bars, clubs, late-night hangouts, sports venues, high school stadiums

 

NOTE: Assumptions are made when selecting siteS but data will inform how areas are tagged. More on this on the next page.

 
 

TECH TRIBE

A line into heart and soul of the larger &pizza ecosystem

  • Insta-Stories Daily announcements of location on &pizza feed & profile. Weekly main feed “drop” post of truck placement schedule.

  • Email Blast Localize customer email database and announce site selection weekly through thoughtfully designed and unobtrusive email marketing.

  • Twitter & Facebook Daily announcements of exact location and interfacing with local icons like neighborhood groups and

  • Pizza Pulse Encourage engagement with responsive and informed banter with curious Miami guests

 
 

PROJECT TIMELINE

ZERO DAY

Division of Labor Task out the site selection and management of social platforms

30 DAY

Site Database Build out & test the full database of pickup sites

60 DAY

Creating Engagement Growth of active participation with brand through social platforms

90 DAY

Neighborhood Maturity Recycle site database and focus energy on marketing brick and mortar launch