INTRO PROFIT market DATA TIMELINE
Mobile Kitchen
MEASURING SUCCESS
Unit Profitability - Operate a self sustaining single mobile kitchen unit
Brand Visibility - Generate brand exposure to achieve neighborhood saturation
Data Mapping - Gain critical and specific market insights for future growth
PROJECT TIMELINE
ZERO DAY
Evaluate Human Capital, Division of Labor, Tracking Sales
30 DAY
Manage Expenses, Site Database, Balance Map
60 DAY
Performance to Budget, Create Engagement, Clustering
90 DAY
Achieve Sales Target, Neighborhood Saturation, Retail Site Selection
TEXT TO ORDER
Pilot program and use flexible mobile unit which has dedicated corporate support to prove out text-to-order concepts & ideas.
transition & exit strategy
Upon brick and mortar launch, investment can be ported to different spaces to continue to build data, brand and sales in-market or out of market.
STICK & STAY strategy
Mobile market fleet can be used to continue to build out market, support sites up to opening and test out new neighborhoods. Upon market maturity, trucks can stay in market to provide event support, location dynamism and catering.
NEIGHBORHOOD VS NEIGHBORHOOD
Truck fleet can be dynamically increased to allow for multiple trucks in market to build comp’s neighborhood vs neighborhood to aide in competing site selection and testing market saturation
MARKET VS MARKET
Model can scale upward longer term to test out different markets to aid in market selection and expansion across different regions following upon proven and paid for platform to success and accelerate expansion while minimizing risk.